Fuck it; the people who are culturally alienated by liberals are already alienated; it's all George Lakoff moral politics. If the Democrats manage to attract the great middle again, it will be with a basically economic appeal once lower-middle-class rural America becomes even more of a basket case than it is now. Sadly, I think that is happening at a pretty rapid pace, and the question is just when it reaches snapping point, and whether the Dems can make the pitch.