Little Chef

[mmcirvin]

New York Times article on Little Chef, a chain of British roadside restaurants serving crappy food of a comforting consistency:

"The food is bad, the service is terrible, the prices are overpriced and they haven't kept up with the times in terms of menu, style or cleanliness," groused Roy Gibbens, 32, a salesman on his way to an appointment. Yet there he was, wolfing down his Little Chef lunch: a thin slab of cheeseburger on a puffy bun, surrounded by French fries of the palest beige and a small mound of lettuce. "We're in a rush, and it's right by the side of the road," he explained, a little apologetically.

Funny: my first thought on seeing the logo was that it looked a lot like Speedee (not to be confused with Alka-Seltzer's Speedy), the original mascot for McDonald's.