Mooninites and guerrilla marketing

[mmcirvin]

I missed the whole Mooninite Scare while it was going down, and figured that Rob's summary was a good enough wrap-up of the whole sorry thing that I didn't need to say anything. But, reading between the lines of a Boston Globe article, Lindsay Beyerstein (who has been complaining about intrusive corporate "guerrilla marketing" campaigns for some time) has a new angle: the Glitch Crew guys who actually put up the signs and got arrested may have been hung out to dry by the marketing firm that served as the intermediary between them and Turner, a company called Interference. While Glitch Crew had no intention of creating a bomb scare, Interference might have tried to let it roll once it started.

There's a considerable amount of disagreement about what really happened, though, and Interference of course denies all this.

Comments

Ignignokt

[(Anonymous)]

Yeah, Matt -- the whole world laugh's at Boston and their ignorance. Err and I are far more superior, with our 2... no, FIVE dimensions!

I would love to have one of those signs.

I was catching up on your web page because I was telling my kids about you earlier this week.

--g haddock

Re: Ignignokt

[mmcirvin.livejournal.com]

And it happens to have been a week in which I didn't post anything but just did a bunch of stupid work and stuff.

Well, and commenting on other people's blogs.