The strange origin of Robotman

If you're fond of Jim Meddick's frequently funny comic strip "Monty", you probably know that it used to be called "Robotman" and originally had a completely different cast of characters. What you may not know (I just learned it from Toonopedia) is that the Robotman character was originally conceived as the star of a startlingly lame 1980s cross-marketing campaign aimed at little kids, with plush toys, crappy cartoon videos and Little Golden Books. Meddick seems a bit baffled himself as to how it happened.