Mitchum man needs a checkup

[mmcirvin]

Mitchum has taken to putting Jeff Foxworthyesque slogans expressing macho sentiments on their deodorant packages: "If you're not sure if you own an iron, you're a Mitchum man." "If the hardware store is your idea of shopping, you're a Mitchum man."

One of them says "If you only visit the doctor when something breaks, you're a Mitchum man." I'm tempted to slap a sticker over the final phrase that says "welcome to the US health care system." Though that's not my excuse.

Comments

[lots42.livejournal.com]

Preventative health care is for wussies!

[chicken-cem.livejournal.com]

I hate these stupid ad agency's appeals to desperate failed masculinity. Like the billboards for 'manly' haircuts that say "Man-up!" on them and "Haircuts for men and boys" with lots of horrid crewcuts shown. As if going to an actual salon and even being near some gay hairdressers could turn you gay.

[mmcirvin.livejournal.com]

And also as if there's nothing gay about being ultra-butch.

[chicken-cem.livejournal.com]

Right, well, these stupid straight ad execs have never heard of Tom of Finland or been to a steroid-laden gay gym before. :-) Too bad for them.

[paracelsvs.livejournal.com]

There's no way to maintain that level of manliness if you actually go near a woman.